文化傳承,向下扎根 ──金鼎獎移師宜蘭

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2002 / 11月

文‧孫松堂


為縮短城鄉差距,將地方縣市對文化的需求具體化,行政院新聞局特別打破廿六年來的慣例,讓今年的金鼎獎頒獎典禮首度跨出台北市,移師宜蘭縣舉行,期能結合當地人文特色,呈現出充滿蘭陽平原風味的金鼎獎。


十月廿六日,為了迎接金鼎獎在宜蘭舉辦,當地的藝文團體都動了起來,著名的蘭陽舞蹈團、宜蘭文獻雜誌、四季部落報等都參與頒獎活動;宜蘭籍的作家,包括黃春明、李潼、游乾桂也都趕回故鄉擔任頒獎人,共襄盛舉。李潼表示,金鼎獎這次選在鄉土氣息濃郁的宜蘭舉辦,是宜蘭人的福氣,宜蘭民眾回報的是滿心的誠意及熱烈參與。

本屆金鼎獎的典禮流程與以往也大不相同,首次以音樂會的方式進行,且一反由得獎人上台受獎的形式,改由頒獎人走到台下,將獎座送到得獎人手中,省除冗長的對話與引言。

代表大地地理雜誌領獎的陳二紅表示,這是她參加過最棒的一次金鼎獎頒獎典禮,主辦單位的貼心與用心,令她難忘。代表幼獅少年領獎的該雜誌總編輯孫小英也說,她沒有想到本屆金鼎獎辦得如此溫馨,感覺與以往確實不同。

金鼎獎首創於一九七六年,目的是藉獎勵表現傑出的出版事業機構及個人,以提升出版業的水準,促進出版事業的蓬勃發展,發揮傳播功能;並希望藉此倡導全民讀書風氣。邁入廿六屆的金鼎獎已成為台灣出版界的年度盛事,不僅業者以獲得金鼎獎為榮,金鼎獎得獎作品也成為許多讀者購書的參考指標。

讓人好奇的是,新聞局這次為什麼選定宜蘭縣做為金鼎獎頒獎地點?新聞局長葉國興表示,新聞局希望藉重宜蘭經驗,結合城鄉在地人文特色,呈現金鼎獎全新的面貌及氣象。

葉局長進一步解釋,近年來,宜蘭在推廣地方文化發展上不遺餘力,像國際童玩節、國際名校船賽活動都辦得有聲有色,將宜蘭的文化之名推向國際。金鼎獎乃年度文化盛事,在宜蘭舉辦頒獎典禮,除結合宜蘭經驗外,更有金鼎傳承,向下扎根之意。

為了突顯頒獎典禮在宜蘭舉辦的特色,主辦單位準備了一系列的活動,來發揚金鼎傳承精神,包括:《我的第一本書──親子繪本製作》作品甄選,並設置「蘭鼎獎」,取金鼎獎在宜蘭啟發及傳承之意,還有「書寫、閱讀、社區」研習營、「金鼎書展」、「金鼎獎專題講座」等連串活動。

宜蘭金鼎獎一新耳目,各界對金鼎獎也滿懷期望。獲得今年「特別貢獻獎」的資深出版人高希均在接受訪問時就表示,文化產業是衡量一個國家良窳的指標,一個國家的強盛與否不是個人電腦外銷有多少,而是在於他的文化產業發展是否興盛,有沒有躍上國際舞台?高希均同時建議新聞局,金鼎獎不需每年舉辦,兩三年舉辦一次即可;其次對於得獎者可以作一點限制,今年得獎,明年就讓其他出版業也有機會得獎。他也建議新聞局可以把獎金轉化成書,送給各地需要的機構、人士。

對於高希均的建議,新聞局長葉國興表示,目前台灣社會結構還無法讓每一種類型的文化產業真正成型,以產生多元項目,讀者的消費能力不足,該類種的文化也就不能多樣,台灣出版業的「一枝獨秀」正反映這個現象,但好雜誌還是需要鼓勵,讓他們可以在消費市場供讀者辨識,這也正是舉辦金鼎獎最重要的意義之一。

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金鼎書展佈置的典雅溫馨,以人看書的造型製作成銅製品,相當吸引人。(孫松堂提供)

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EN

Ilan County Gives New Vibe to Golden Tripod Awards

Sun Sung-tang /tr. by Phil Newell

In an effort to reduce the gap between rural and urban areas, and to respond concretely to cultural demand in counties and small cities, the Government Information Office (GIO) broke with a 26-year tradition and this year moved the Golden Tripod Awards ceremony out of Taipei City for the first time. It was held in Ilan County, where it was able to tap into local cultural characteristics and displayed a definite Lanyang Plain flavor.


On October 26, to welcome the holding of the Golden Tripod Awards (GTA) in Ilan, local arts groups-including the Lan Yang Dancers, the I-lan Journal of History, and the Four Seasons Tribal Report-mobilized to participate in the event, while famous Ilan-native writers including Huang Chun-ming, Li Tung, and You Chien-kuei hurried back home to serve as prize bestowers. Li Tung stated that it was a fortunate thing for the people of Ilan that the government chose this area, with its rich rural ambience, to hold this event, and in return the people of Ilan sincerely and enthusiastically participated.

The ceremony proceeded very differently from in the past. For the first time it took the form of a concert. Moreover, rather than having the prizewinners go onstage to receive their awards, the prize-bestowers went off stage to where the winners were sitting. This saved a great deal of time on idle chatter and speeches.

Teresa C. Hsu, who accepted an award on behalf of The Earth Magazine, said that this was the best GTA ceremony she has ever attended, and the thoughtfulness and attention to detail of the organizing body was unforgettable. Editor-in-Chief Sun Hsiao-ying of Youth Juvenile Monthly remarked that she never thought a GTA ceremony could be so refined, and that it certainly felt very different from the past.

The Golden Tripod Awards date back to 1976. Their purpose is to recognize outstanding organizations and individuals in the publishing world, in hopes of raising publication standards, promoting the development of the publishing industry, and encouraging reading among the general public. The GTA ceremony is now a high point of the publishing year. Not only are winners proud of their prizes, the awards influence the purchasing decisions of many readers.

But whay was Ilan chosen as host? GIO director general Arthur Iap said that they wanted to take advantage of the Ilan experience of creating a cultural character that combines city and country, in order to create a completely new atmosphere for the GTA.

Iap further explained that in recent years Ilan has spared no effort at promoting local cultural development, and has been very successful in hosting the Ilan International Children's Folklore and Folkgame Festival and the Ilan International Collegiate Invitational Regatta, making Ilan's culture known internationally. The GTA ceremony is an important annual cultural event, and by holding it in Ilan, not only can the Ilan experience be brought into it, it also has symbolic meaning in setting deeper roots for the GTA heritage.

In order to bring out the special nature of this event in Ilan, the organizers also organized a series of peripheral events to promote the GTA spirit. There was a selection of works under the rubric "My First Book." Also, an "Ilan Tripod Award," inspired by the GTA, was initiated. In addition there were a study camp entitled "Writing, Reading, Community," a book fair, a lecture series, and other activities.

The fresh atmosphere of the GTA in Ilan raised hopes for the future. Veteran publisher Charles H.C. Kao, winner of a special contribution award, stated in an interview that the cultural industry is an indicator of a country's virtue or vice. The real success of a country depends not on how many personal computers it exports, but on whether its cultural industry is flourishing and plays to an international audience. Kao recommended to the GIO that there's no need to hold the GTA every year, but that every other year or every third year would suffice. He also advised that there be some limits on prizewinners, so that those who won this year might leave room next year for others. He also recommended that the GIO use the prize money to purchase books to be sent to localities in need.

Responding to these ideas, Arthur Iap says that the structure of Taiwan society does not yet make it possible for every variety of cultural industry to really take shape. There is inadequate diversity in the industry and readers do not have sufficient purchasing power, as reflected in the domination of the market by only a few big publishers. But good magazines still need encouragement, so that readers in the market can recognize them, and this is one of the most significant functions of the Golden Tripod Awards.

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The layout of the Golden Tripod Book Fair was elegant and refined; this bronze statue, modeled on a person reading a book, was really an eye-catcher.

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