Building a global brand
From the beginning RTI broadcast in multiple languages, winning it listeners the world over. “This is one of our greatest advantages and most precious assets,” the current RTI chairperson, Lu Ping, says with pride. RTI is now relying on those linguistic resources to build bridges to Southeast Asia and to broadcast to Taiwan’s 500,000 Southeast-Asian immigrants.
“Our resources are extremely limited, but we have been able to leverage our strengths,” Lu says. Relying on its language capabilities and its many years of experience, RTI has been able to establish relationships with radio broadcasters in Europe that help enhance Taiwan’s visibility internationally. On September 27th, 2018, the International Conference on Achieving Sustainability in the Asia-Pacific was held in Taipei, and RTI made an impression at the international media gathering.
“President Tsai Ing-wen made time to attend the event to express support for RTI,” Lu says with modesty.
In 2017 RTI representatives attended an event hosted by the Association for International Broadcasting in the United Kingdom, where they invited the AIB’s chief executive to visit Taiwan to set the stage for the international sustainability conference. “This was the first time the AIB bestowed its Asia‡Pacific Sustainability Awards, the first AIB awards ceremony to be held outside of the UK, and the first time that the AIB cohosted an international event with an Asian media organization,” Lu says.
These successes were the result of RTI’s courage to meet new challenges and its unflagging persistence. “This is a momentous achievement, and I’m so proud of my colleagues,” Lu says.
Lu Ping poses for a picture with Russian-language program hosts and audience members.