Many housekeepers often complain that markets in Taiwan are not ideal. Marketing requires a lot of time in the daily routine, but it also provides a measure of enjoyment. Although almost every family now has a refrigerator, the Chinese homemaker prefer to go to the market to purchase fresh vegetables and live fish daily. Sometimes, they can, by chance, be lucky enough to find clothing on sale cheaper than that sold in department stores. Each public market is a popular gathering place filled with stands which sell chickens, ducks, fish, meat, flowers, vegetables, fruits, rice, soybeans, utensils, dishes and many other items. The atmosphere is bustling, but it forms a lively and cheerful picture. The abundance of food and commodities and the customers' strong purchasing power combine to prove that the Republic of China people live in a prosperous society. The government is moving to improve the market conditions. The major tasks are to better the standards of facilities and sanitation, and provide the people with fresher and cheaper goods.
The government approves the building of markets under the condition that the land must be used to its fullest advantage. Buildings must be as high as possible formultiple-purpose uses. At the same time, supermarkets also are being built on a large scale to improve the situation of food merchandising. The government hopes to build a new social order, to develop agriculture, industry and commerce simultaneously and to help guide the people into a more prosperous livelihood. Supermarkets in the ROC have a history of more than ten years and are still growing. They are managed independently, or as parts of department stores. A supermarket, usually in a department store basement, provides the customers with a large variety of foods and commodities, ranging from bread and canned goods toelectric appliances and cosmetics. The consumer goods are classified and tagged with weight and prices. The customers may help themselves to what they wish, with the total of their purchases added by calculators at the door. Such supermarkets, more often than not, are run by enterprising groups which buy goods directly from producers, so that the costs may be decreased. Many customers find pleasure in shopping there because there usually is an air conditioning system and excellent illumination. The development of super markets is a sign that the Republic of China is keeping up with other advancing nations in livelihood.
An old marketplace, colorful, is narrow of aisles and disorderly
Bargaining in an old market wastes much time, though some enjoy it
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