Working with business
Patrons in the business community are also a source of funds for NPOs which is in transition, but it's still something most of Taiwan's businesses are unwilling to commit to.
Andy Kao points out that the ties between Taiwan's NPOs and the private sector are still relatively weak, and "domestic companies prefer to set up their own foundations and control them themselves. They're only really concerned with building a good corporate image, they're not that worried about the public good." For that reason, true business patrons in Taiwan are few and far between.
Some people call cooperation between NPOs and businesses a double-edged sword; it is important for NPOs not to lose their independent position while still trying to gain patronage.
"NPOs can't fight someone with one hand and with the other beg them for money," says Society of Wilderness secretary-general Chang Hung-lin. The SOW works with businesses on a case-by-case basis, and refuses to be bought or lose its self-determination.
One such cooperative venture, between the SOW and 7-Eleven, has been environmentally significant. Concerned that natural habitats would be destroyed, and planning to create a "wetland plant refuge," the SOW collects NT$1 million each year from 7-Eleven's Green Fund. Every dollar in this fund comes from the sales of plastic bags with purchases at 7-Eleven stores.
The Children Are Us Foundation's cooperation with Citibank could be considered the most successful example of an NPO working with a business.
Choosing a good name was the Children Are Us Foundation's first step down the path to successful marketing. As Tina Wu, the foundation's executive director, says, when a business chooses who to work with, they don't want to get attached to a name that sounds too severe. "Children Are Us," on the other hand, sounds friendly, and is in line with the family-friendly sort of image Citibank want to cultivate. This was the main reason Citibank chose to work with the foundation. With Citibank's help-including financial assistance, the issuance of affinity cards, and organizing PR and marketing-Children Are Us has grown into a major name in the past few years.
However, not every NPO is so lucky. The Syin-lu Welfare Foundation, established 18 years ago, for a long time barely had any chances to catch the attention of major corporations. In the past two years, the foundation has received annual grants of NT$1 million from cosmetics company Clarins, who have also set up collection boxes on each of their major counters. In one month, these boxes nearly collected a total of NT$1 million. The foundation's executive director Tsung Ching-i explains that this is enough to fund five mentally handicapped children's attendance at an early treatment center.
While government and enterprises do provide funding to NPOs, they can also be two of the biggest threats to their survival. Professor Lin Wan-i of NTU warns that society needs to be watchful to ensure that government and business don't start causing undue changes in NPOs, using money and power to send NPOs into spins. Additionally, some social work should be the responsibility of government and business, and NPOs should play a monitoring role, keeping an eye on things rather than stepping in themselves. Some such work that should be done by business or government includes giving job opportunities to the handicapped, setting up schools, and providing medical services.
When NPOs start getting involved in civil service work, it's easier for them to become institutionalized, and once that happens, their old role, overseeing the government, is lost, and their new role is confused. "The more they start working in place of the government, the less than can act as any sort of watchdog, and their duty as an NPO falls by the wayside."
As an example, Lin cites how the environmental and advocacy NPOs in America are losing momentum, while their comrades in Europe are going strong. The main reason: the American ones are taking on too much of the government's work.
Chi Hui-jung, executive director of the Garden of Hope Foundation, which this year was named one of the top ten children's advocacy groups in the world, successfully balances ideals against reality. She is one of the leading lights in Taiwan's NPO sector.