Build culture, unite industries, go global
As far as building up and marketing cultural industries goes, this year the CHA has specially invited master designers who will create packaging for locally distinctive products--a total of 39 people and groups are involved in this project, which will endeavor to make the tung blossom part of everyday life rather than a simple object of appreciation.
Industries will be brought together through joint marketing schemes, which will help the populace become more involved in local culture. Tung-blossom-based products have already been on display at this year's "Ambiente" international trade fair in Frankfurt, Germany, and saw excellent sales. In the future, the image of the Hakka tung blossom will continue to grace a range of products and be sold to the world.
To inject new vitality into Taiwan's local and creative industries, the CHA has not only started sales at Chiang Kai-shek International Airport, on China Airlines aircraft, and at the Taiwan Handicraft Center, they have also got creative new products into major department stores. Prepare to be amazed by tung-blossom lamps with refined and elegant lines, vibrant and colorful tung-blossom bags, tung-blossom fineliner pens, tung-blossom pendants symbolizing pureness of heart, tung-themed notepads and coasters, and other such products.
We hope that the spirit of the tung blossom will be revived and unleashed on the world via Hakka cultural industries, giving it new life and new power, and helping Taiwan put on a glorious international face through its most bustling, beautiful festival.