Visual delights
Hand-shaken drinks in Taiwan are becoming more and more refined. Not only do they have to taste good and consist of natural ingredients, but they have to look attractive as well.
Established in 2014, Chun Fun How charms customers both in Taiwan and abroad with its eye-catching cups. Founders Lin Chun-chen and Canny Lee did not set out merely to develop and provide drinks. Rather, they aspired to launch Chun Fun How into the wider world as an authentically Taiwanese brand.
Chun Fun How seeks to give both visual and gustatory delights. In order to bring sunshine into its customers’ lives, it has designed a series of cups with colorful floral patterns. The peach blossom cup, for example, is intended to bring good luck in the contexts of work and relationships. For New Year celebrations, Chun Fun How has brought out two cups that symbolize good fortune and wealth: one shows a lucky cat and various auspicious plants against a red background, while the other is predominantly golden yellow, adorned with flowers, gold coins, and a peacock. Both convey a jolly, festive mood.
Lin and Lee, who love Taiwanese culture, have also developed cups that feature native fauna, such as the Formosan black bear, Formosan sika deer, and wild boar, intertwined with indigenous motifs and other local cultural elements. Ever fond of his birthplace, Tainan, Lin has released cups inspired by scenic spots in the historic town, including Fort Zeelandia and the Confucius Temple. He tells us that these distinctly Taiwanese cups are very popular at Chun Fun How’s overseas stores.
Whenever a foreign branch opens, Chun Fun How designs a new cup to celebrate the culture of that place. For example, to mark the opening of its shop in Hong Kong’s Central District, it brought out a cup that pays homage to the city’s characteristic trams, street signs, and pawnshops; in the midst of these urban images, botanical motifs are traced out with golden lines against a black background, making the design look very classy. Chun Fun How uses these locally inspired cups in all its shops, at once quenching customers’ thirst and their wanderlust.
Chun Fun How pours creativity into its floral cup designs. Dedicating each cup to a special theme, the company aims to give its customers visual as well as gustatory delights.
Lin Chun-chen (left) and Canny Lee (right) founded Chun Fun How with a view to introducing Taiwan’s artisan drinks to the wider world.