No going back
"Every time we organize a group, we get a good 50 or 60 people at least, like today-in moments after starting our waffle group and our cheesecake group, each had over 100 people. I know it sounds improbable, but we've been doing these buys for over a year and already we've got over 2000 members," remarks Mrs. Zeng of the Banqiao Puqian Pleasure Group, of which she is head.
The group focuses on buying food from around Taiwan, from savory snacks like luwei, dumplings, instant noodles, steamed buns, kimchi, onion cakes, and hotpot broth; to sweets of all kinds-there's nothing these gourmands don't love. As soon as anyone hears about somewhere selling something tasty, there'll be a group buy set up online. And in order to sample these dream goods, they're happy to wait months and months for them to be ready.
Group member Ms Hong remarks that she and her family all like good cuisine, but it used to be that if they wanted to try some jellied chicken's feet from Taichung, onion cakes from Yilan, Benan pork buns or fresh Chulu Ranch milk from Taitung, shrimp rolls from Tainan, or "explosion buns" (which, when heated, fill with a thick, creamy filling) from Kaohsiung, she would have to get a group together in the office, jaw away for ages trying to get everything all organized-and even then it might not be done. Ever since she found out about online group purchasing, though, getting a group together is much easier thanks to the bigger number of participants, and she's even made some new friends out of it.
"Each day I'll go online and find a group organizing near my home. I buy all kinds of things that way-food, cosmetics, cleaning products, even children's clothes," laughs Ms Hong. "Getting together with a bunch of people to try things, buy things, and share experiences has been great fun too!"
Some of the heavy hitters in online group buys: Taichung's Today honey twists.