Finding the secret recipe
With these ideas in mind, the chocolate-loving Zhang buried his head in books, reading up on chocolate-making techniques.
“I started off by enrolling in professional chocolate-making courses, but I found most of the teachers were holding something back. Maybe they didn’t want to give away their secrets. And so I just had to hit the school library and pore through the literature, then go home and experiment,” says Zhang. He explains that the production process is complex, with many fine details that can impact the taste of the final product.
After the fruit is picked and the seeds extracted, those seeds must then be fermented, dried, roasted, and ground into cocoa mass before being melted down and processed. Each step involves particular methods, and if anything is omitted along the way, the whole flavor of the resulting chocolate will be affected.
Zhang’s partner Chen Jiahui says that part of the motivation for starting the business was the encouragement of one of her graduate-school professors. “First we set up a little workshop and tried making product to sell online for an entrepreneurship course. When the professor heard about our idea of incorporating local agricultural produce, he encouraged us to apply to for a young entrepreneurs’ grant and work toward starting our own real business.”
With their professor’s help, the pair successfully made it through the preliminary round of the Longterm Smile Competition with a proposal built around agricultural R&D as a creative opportunity. The chance to take part in the finals of the competition was exciting, and while they didn’t end up winning, the experience made them more confident in future endeavors.
Zhang Tianyi actively works on flavors incorporating local agricultural produce.