At the cultural cutting edge
Bright Ideas’ strong suit is combining technology, culture and art.
“Our strength isn’t just in creating or adopting new technologies,” says Lin Fang-yin, Bright Ideas’ president. “It’s also in the way we respect and faithfully reproduce the ancient artifacts that we are spotlighting.” Making the best use of technology to tell cultural artifacts’ stories is paramount.
It was a life setback that put Lin, who studied Chinese at National Taiwan University, on a path to found Bright Ideas. After graduating, she enrolled in NTU’s art history graduate program, setting her sights on an academic career. But constantly burying her head in books put her eyes under a strain that would damage her retinas. This turn of fate essentially put her life on hold for three years.
Due to a series of surgical procedures and treatments, she was forced to live with limited vision for a long period. She discovered that excessive reliance on vision had dulled her other senses. She had long understood the importance of images, but now she was forced to make greater use of hearing and touch. Those experiences would plant the seed of launching a business that combined art and multimedia.
When Bright Ideas was founded in 1999, the company had only five employees. Now, 14 years later, it has 80. With a focus on multimedia, the firm started by taking commissions from museums. After accumulating experience and building a name for itself, it then moved on to create its own products, including animation as well as toys and other cultural merchandise.