Tainan as treasure trove
So it was that the four of them threw themselves headlong into the project to remake the property into a dream hotel. The renovations and redecorations, which lasted a year, cost over NT$40 million. JJ-W opened in October 2009 as a 27-room hotel.
In the refurbished design hotel, a chic spatial setting is dotted everywhere with items of antique furniture and mementos of old Tainan, and each room comes with its own unique theme. For example, Room 301 (“Huai-Shan Medicine Shop”) is designed to look like an old Chinese apothecary, and features a storyline focusing on the Chinese medical ingredients in the popular “four-tonics soup.” Room 308 (“Zhinü Thread Room”) tells of Tainan’s four major temples dedicated to Yue Lao, the god of marriage. Room 305 (“Luh-Erh Window Room”) is decorated with lots of antique window frames. And Room 206 (“Shen-Nong Row House”) reproduces on its walls the look of an old lane similar in appearance to the row houses of Venice.
The rooms at JJ-W are about 16–33 square meters in size, and rent for between NT$3000 and NT$5000 per night. The rooms are thus small compared to similarly priced accommodations at other hotels, but people with a taste for the chic are big fans. About 30% of all guests have been repeat customers, and the hotel often has no vacancies on the weekends and holidays.
Hotel records show that about 30% of JJ-W guests are from mainland China, Hong Kong, or Macao, about 10% from Europe and North America, and the rest from Taiwan. In addition, lots of interior designers come just to appreciate the décor. And many artists do artwork at the hotel or give lectures there while they’re in town to exhibit.
Interestingly, the six rooms on the fifth and sixth floors at JJ-W have been set aside as exhibit space since the hotel first opened. The proprietors, after all, still wanted to do at least something toward achieving their original dream of creating an artist colony. With financial support from the National Culture and Arts Foundation, the hotel has been inviting artists from home and abroad to work at the hotel, and has held six exhibits so far. Guests won’t be allowed to stay in any of those six rooms until this May.
JJ-W gives very generous support to artists. In its “art rooms” there are lots of works on display that offer sharp social criticism, and challenge bourgeois aesthetic concepts. Art room 2 (“The Architecture of the Pavement”), designed by British art historian Julian Stallabrass, is set up to look like a street scene. The bed covers resemble pavement, the furniture takes the forms of a park bench and streetlight, and the couch pillows are sewer grates. Meanwhile, in art room 2 (“Face-to-Face”), by Dutch photographer Jan Banning, huge portraits of homeless people on the walls practically give the feeling that the viewer is out on the streets himself.
But won’t such avant-garde and provocative rooms scare guests away?
Tsai has her own take on such concerns: “When we opened Face-to-Face to visitors, there were indeed people who got out of there on the double, but we don’t want JJ-W to be a hotel where art serves only to bump up the value of space. Beyond that, we want the sparks thrown off in the interplay between hotel, artists, and guests to generate a new relationship between culture, art, and life.”
After getting her start in interior design, Kino Tsai has since branched out to become an art exhibit curator and clothes designer. Skilled at creating juxtapositions between the old and new, she has a way of melding art naturally into everyday lives.