Readmoo’s advantage
mooInk’s biggest advantages over other ereaders such as Amazon and Kobo’s devices lie in how well it displays traditional Chinese text and how many traditional Chinese books it offers.
Readmoo designed its device to be able to display Chinese text in columns, and to switch between horizontal and vertical text flow at the press of a button. Vertical text is a particularly attractive feature for readers of Chinese-language fiction. Readmoo also paid special attention to how Chinese punctuation marks display in both horizontal and vertical text modes, striving to keep them as true as possible to their print counterparts.
Taiwanese readers were disappointed with the ereaders’ lack of a system for inputting the Chinese language, so Readmoo introduced one in 2018. The update also allows readers to choose to display text in any of six Chinese fonts. “Because we are a local company, deeply rooted in Taiwan, we understand both traditional Chinese’s unique structure and its reading context. We also have a firm grasp of Chinese-language readers’ needs and use habits,” explains Pang, who previously served as editor-in-chief of Business Next magazine.
Unlike print books, ereaders can be connected to devices like Bluetooth keyboards, which allow users to read while they eat, turning pages at the press of a key. They can also include a footnote function that allows endnotes to be displayed at a touch, without the need to flip ahead to the end of the chapter or the book.
Ereaders not only enable users to underline text, search for items, make notes and export data, but also allow them to interact and share with social media communities. Readers can even report typos and problems with the layout of the text.
Zoe, the moderator of the publishloser forum and a huge fan of mooInk, observes: “I’m the kind of person who buys nearly every book she sees. Readmoo lets me keep them all on a little reader.”
Readmoo CEO Sophie Pang is an ebook evangelist who personally read 59 books in 2019 and has read over 40 so far this year.