Saving energy, lighting Taiwan
There are many hurdles to overcome when selling to a big company. China Steel told XTG that the high temperatures and particulate matter in the air of its steel mills caused normal lamps to fail at a high rate, and that it had to replace them several times a year. It said that if XTG’s new lamps could last two months without failing, it would buy them.
Chun Hao felt that this was XTG’s great opportunity to test its products in the real world and immediately agreed to install its lamps free of charge. The lamps didn’t merely meet China Steel’s two-month criterion, they far surpassed it, lasting for three years in the harsh environment. China Steel was very satisfied with their performance, and ultimately installed them throughout the entire plant.
XTG also operates something it calls an “energy-saver program” under which clients purchasing the company’s products don’t pay for them upfront, but instead pay XTG the money they save on power expenses. One participant in the program, a township administration in central Taiwan, received 2,300 street lamps at no upfront cost, and will instead remit its electricity savings to XTG on an annual basis. XTG firmly believes that focusing on distribution rather than price will help it open doors in emerging markets.
The company’s products are now illuminating streets in southern Taiwan, and are also mounted atop skyscrapers along the banks of Kaohsiung’s Love River. Chun Hao says that now that they’ve established a solid foundation for the company, they plan to work on extending its footprint around the world, and that he and Michael get very excited every time one of their products receives a patent in another country. Nonetheless, the team continues to strive towards a more immediate objective, which remains, as their product brochure says, “illuminating Taiwan.”
Michael Huang and Huang Chun Hao seemingly never stop striving to reach their goals. But, on the rare occasions when they do pause for breath, they can lift their eyes and see their own products illuminating Taiwan’s urban skyline. Their hope is that the lighting equipment they are developing will one day light up night skies the world over, just as they have in Taiwan.
XTG has received numerous patents for its products. Even Philips, a giant in the lighting field, has sent representatives to the company to learn from its efforts. (courtesy of XTG Lighting)
The pinnacles of these two tall buildings on the banks of Kaohsiung’s Love River are brightly lit by CDM lamps. (courtesy of XTG Lighting)
XTG Lighting’s “green” R&D has focused on energy-saving lighting, and made the company a true “light of Taiwan.” (courtesy of XTG Lighting)
The pinnacles of these two tall buildings on the banks of Kaohsiung’s Love River are brightly lit by CDM lamps. (courtesy of XTG Lighting)
Kaohsiung now uses CDM lamps to light some of its streets. One small CDM lamp can light up the night.