After 159 years of pent-up frustra-tions, rapidly developing China is finally having its moment in the spotlight and showcasing its charms to the world through the World Expo. For Taiwan as well, it is a return to the expo after 40 years and a chance to further open international markets by showing Taiwan's creativity and soft power to the world.
That's just the reason why the Shanghai Expo bears the mark of Taiwan's creative industries everywhere you look-the mascot Haibao, which can be found all around the city, is the work of Taiwanese designer Wu Yoken; the nine sculpted mountains that visitors can sit or lean on along the Expo Axis are the creations of Taiwanese artist Huang Zhiyang; the creative director for the content in the SAIC-GM "Drive to 2030" pavilion was the popular former talk show host Cao Qitai. The thematic show of this year's expo, "Windows of the City," was organized by a Taiwanese team headed by Taipei Arts International Association artistic director Serina Chen.
Of these bright Taiwanese creative teams, the ones that have received the most attention from the media are YAOX Edutainment Co. Ltd. executive creative director Crayon Yao and his team, which directed and planned the China and Taiwan pavilions; and Cogitoimage, which planned several pavilions, including the Africa Joint Pavilion and the pavilions of Air China and the Taiwanese company Aurora.
How will these two Taiwanese teams fare in the intense heat of the international competition at the Shanghai Expo? And what sort of inspiration will they be able to provide to future Taiwanese contenders?
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