Breaking down the barriers
“No matter how cool a technology is, it has to also be easy to use. This is the ultimate goal of technology R&D—making it so that anyone can use it.” Fang notes that this is the crucial point that helped iStaging become global number one in commercial virtual spaces.
While she got her start in venture capital, Fang uses the language of engineering to explain their strategies of “dimensionality reduction” and of “replacing hardware with software,” and how the subsequent boost in convenience has enabled their technology to spread worldwide.
She explains that iStaging’s clients—the merchants running e-commerce operations—no longer need to purchase hardware costing upward of NT$10,000 to produce their own VR, nor do they even need to be able to code. As long as they can use a mobile phone to take photos of floor plans and panoramas and upload them to the cloud, they can create a VR space at an affordable price. For just US$5, they can create three sets of VR objects to use in commercial sales.
“Our algorithm renders the 2D photos into a 3D space. This is the concept of the metaverse.” Web Tsai, iStaging’s VP of technology, explains how floor plans are transformed into 3D, or how planar objects are transformed into 3D objects through their visual computing and display engine and back-end editor, enabling products to be rotated through 360° and opened or closed. In this virtual world they can also do exploded views, opening things up so users can see chips in computers, lenses in cameras, or filters in coffee machines.
At the user end, there’s no need for VR glasses or headsets. So as long as you can get on the Web, you can browse these metaversal spaces.
“It’s thanks to our initial decision to focus on a browser-based engine,” says Tsai. “Our development is based on the idea that long as the user can open a browser, they can see the content.”
He continues: “We use a complex and constantly optimized algorithm to calculate the 3D spatial model using cloud computing, making sure there are no rough edges, uneven walls, skews, or gaps in the image. This software-driven technology is highly competitive internationally.”
The goal of the iStaging team is to facilitate discussions and develop products that customers find valuable, on a pay-for-performance basis.
With VR experiences that integrate Web 3.0, users can use virtual avatars to enter spaces where the virtual and the real come together. This image shows the StaFun World experience. (courtesy of iStaging)