Speaking to all
While there’s no lack of good subject matter in Taiwan, what other factors determine whether a drama can become a smash hit? This is a question that preoccupies Lu Jiun Wei, deputy chief executive officer at TAICCA.
If films and TV dramas were purely works of art, they would only need to embody the idiosyncratic ideas and visions of the directors, with no need to pay heed to ratings and box-office earnings. But in the film and TV industry, one must consider the preferences and habits of the audience, as well as market demand and marketing strategies. “We often refer to films and TV dramas as ‘works,’ but actually they should be called ‘products,’” Lu says. It is necessary to adjust the way we conceptualize films and TV dramas.
The commercialization of audiovisual works doesn’t mean that they have to pander to vulgar tastes. Rather, they tell stories through a language that can be understood by the highly educated and the general public alike across the world. Commercial screenwriting can stimulate interest in Taiwan’s local cultures. “A topic like religious culture certainly has a place in the international market, but it has to undergo some sort of transformation. We can’t simply present a straightforward narrative as if it were a documentary,” Lu observes.
With regard to IP development, Mirror Fiction has designed a set of selection criteria for stories and scripts. “A good story must have three-dimensional characters. There must be conflicts, so that the plot will move forward, rather than going round and round in literary monologues. As well as attracting readers, it has to impress producers and make them want to adapt it,” Tung Cheng-yu says.
In order to create a literary work suitable for adaptation, editors have to give targeted advice. As a result, at Mirror Fiction, authors no longer insist on “zero changes.” Tung says that the novels published by her company often go through six or seven drafts.
Mirror Fiction taps into the journalistic resources of its parent company, Mirror Media. Mirror Fiction proposes compelling collaborative projects, inviting journalists with a good writing style to try their hands at literary fiction. It also draws on its professional networks to forge new connections, enabling writers to conduct research and interviews before they begin to write. “Writers produce locally grounded, credible works not by dreaming up their plots at home, consulting foreign publications, or recycling stereotypes, but by doing field research,” Lu says.