Selling lifestyle crafts in Southeast Asia
The NTCRI selected seven Taiwanese brand companies to take part in IICF 2015, under the name “In Taiwan In Design.” Fifty fine Taiwan-made craft products, sold under the national brand “Taiwan Crafts,” were divided into three categories: tableware, home decorations, and office accessories.
In tableware, the company Afterain Design featured its CiCHi series, designed in collaboration with master seal carver Ko Shih-an. The Feng Cha teaware set, the Twins Dish made of two joined porcelain plates, and the chopstick rest with a double happiness symbol all incorporate the art of seal carving.
Zan Design presented a series of bowls decorated with enamel glaze. Among them is a series of tea jars and containers called Lake Scene. A glaze layering technique is employed to create a swirling ink-wash effect. And Bao Xiang Ceramic Art Studio, which recently transformed from a maker of large chinaware to producing small, fine bowls, introduced sets of basket-shaped teapots and cups with a strong rustic flavor to the Southeast Asian crafts market.
As for home decorations, the firm A.M. Ideas incorporates the rushwork tradition of Yuanli, Miaoli County, to fashion woven sedge bowties that give off a slight vegetal scent and emanate a low-key sense of fashion. And the Watersource Culture Foundation has delved into the art of Hakka indigo dyeing, showcasing such fabric products as indigo-dyed throw pillows, tablecloths, curtains and coasters. Says Hsu, indigo dyeing is also practiced in Southeast Asia, but the raw material quality and dyeing techniques are not as refined. Thus Taiwan’s fine indigo-dyed crafts are at a distinct advantage in the Southeast Asian market.
The importance of wood and bamboo in Taiwanese crafts can be seen in the office accessories exhibited. The company GTT Invent has developed a set of business card holders made of bamboo segments, retaining the aesthetic design and strong yet flexible properties of bamboo. In addition, the firm makes wearable items from Taiwan bamboo, sanding bamboo bark—lissome, flexible and resistant to cracking—into cool and fashionable bracelets that can be worn around the office.
Wood, however, is denser and sturdier than bamboo. Taking advantage of this trait, the design firm Moissue displayed wooden paperweights that break free from traditional simple and functional designs and elevate them from a boring office item to a level of cultured taste, adding a human touch to the office setting.
Hsu says that the name “In Taiwan In Design” used at the Thailand exhibition intends to convey the emotions and value of life distilled through design. In other words, it is “conveying the beauty of Taiwanese crafts by building up the atmosphere in which we live.”
In 2015, fashionable Taiwanese crafts will start being seen in Southeast Asia, radiating out from Bangkok.
Watersource Culture Foundation is a charity that helps underprivileged women and handicapped people. Applying elements of design, they make useful items out of indigo-dyed textiles, such as the table runner pictured here.
Watersource Culture Foundation is a charity that helps underprivileged women and handicapped people. Applying elements of design, they make useful items out of indigo-dyed textiles, such as the lampshade pictured here.