A successful transition
Thanks to this transformation, Guangming Elementary has gone from being a place infested with mosquitoes to becoming a must-see destination for visitors to Sun Moon Lake. But the transition to tourist spot wasn’t always a smooth one.
Center assistant Jackey Wei explains that at first, people were unclear about the purpose of the Travel Learning Center. On top of this, it was a struggle for the center to try to combine environmental education and local culture into programs that would give visitors the means to not only enjoy their trip, but also learn a little about the area along the way.
As more visitors came to the center, it began offering one- and two-day itineraries in response to the growing demand. Not only could the visitors try out the center’s own facilities, like the rock climbing wall, they could also try their hands at weaving traditional fishing nets with people from Ita Thao, or learn about the tea industry from local experts.
“Sun Moon Lake isn’t just about the scenery anymore,” says Wei. “By branching out into Checheng, Shuili, and other local villages, visitors can experience different cultures and ways of life. This helps draw them in for longer, too.”
Sun Moon Lake Travel Learning Center and its affiliated facilities have grown as the scenic area administration’s jurisdiction has grown, expanding to include Jiji, Shuili, and Xinyi Townships and an additional three schools on top of the original five. Future visitors to the area will have the chance to experience even more of what Sun Moon Lake has to offer.
Since the center’s founding in 2011, it has attracted visitors not only from around Taiwan, but also from Hong Kong, Singapore, and mainland China. From about 3000 people a year in the early days, the center now sees upward of 10,000, and this year it will finally go into the black, with total revenues of NT$6 million.
The success of the center and the alliance of schools has made ripples that are being felt as far as Yilan, Miaoli, and New Taipei City, where schools are following suit. Following its closure, Guangming Elementary is now creating new ways for communities and schools to interact and intersect, turning Sun Moon Lake itself into a giant school.
Through the Sun Moon Lake Travel Learning Center’s cooperation with five local schools, visitors can experience the thrills of tree climbing, learn about the Toushe basin, and take part in other fun educational activities.