Transforming a small town with art
Winner of a German Red Dot Design Award and known as one of Taiwan’s most beautiful lantern festivals, the Yuejin Lantern Festival in Tainan’s Yanshui District embraces the animating idea that “everyone can use their own strengths to help their hometown.” So explain the festival’s young founders, brothers Chen Yu-lin and Chen Yu-ting.
The old saying “Tainan first, Lugang second, Wanhua third, and Yuejin fourth” bears witness to Yuejin’s former glory as a bustling port. But when Chen Yu-lin and Chen Yu-ting were children, Yuejin seemed a place that time had forgotten. To attend high school, they had to commute to a neighboring town. Jobs were hard to come by, so people left for brighter prospects elsewhere, with little expectation of ever coming back home to live.
Yet, upon finishing their university studies, the two brothers returned home to establish the YuYu Art Studio. In 2009, a project to spruce up Yuejin’s former harbor area was finished, and the two brothers recommended extending the single day of celebrations planned to mark the project’s completion to a month-long lantern festival. The approach the designers took introduced a new visual experience when the town’s first lantern festival launched.
“We were more interested in gaining an entrée to the town by organizing events, and from there seeking out more opportunities,” Chen Yu-ting says. He had for many years gone to overseas arts festivals with his teachers. “We thought using art as an entrée might be a feasible approach.” The example of Yanshui now serves as living proof: The Yuejin Lantern Festival attracts large crowds, bringing the town recognition. Since its founding, local government agencies have taken it upon themselves to tackle more tangible matters—such as improvements to street lighting, transportation, public health awareness, and so forth. The festival demonstrates how intangible activities can have an impact on physical infrastructure.
Yanshui is famous for its “beehive” firecrackers, so why didn’t they start with them as a theme? “We ought to go make the change we’re capable of and ‘create culture.’ That’s how culture works: People’s actions accumulate over time to form new culture.” And over the last decade the Yuejin Lantern Festival has become part of Yanshui’s emerging new culture, accompanying the local children as they grow up.
“At first, the elders didn’t understand what we were doing, but after several years they discovered that their grandchildren were willing to come back home during the lantern festival, so their impressions of the festival changed,” explains Yu-ting. “Recently an old lady in her sixties or seventies told me that last year’s lanterns were better, and asked me to pass along a message to the artists to work harder.” Art is getting discussed in this small town, and Chen Yu-ting’s hometown, where he still lives, is changing bit by bit.
Chen Yu-lin (center), Chen Yu-ting (second from right), and their team from YuYu Art Studio hope to shine a spotlight on their hometown by enlivening it with art. Their work Time Light is behind them.