Santa surpassed by Rosada
Eleven years later, Known-You bred “a next-generation Santa”—the ‘Rosada’ variety. Rosada has a thinner skin than Santa and is even sweeter. Larger than Santa, it features a compound inflorescence and is high yielding.
Despite its advantages, Rosada faced obstacles in gaining market acceptance. It was only when farmers in Chiayi began raising it in greenhouses that this variety came of age.
Huang says that “pampered” describes Rosada well. It is not heat tolerant and requires meticulous care, especially fertilizer management and moisture control. The market really took off five years after it was first grown in Chiayi, launching the “Rosada era.”
The well-bred Rosada has a natural beauty which can be described as a “ceiling” for small tomatoes. At present it holds a nearly 90% share of the Taiwanese market for greenhouse-raised grape tomatoes.
Because the thin-skinned Rosada is easily bruised, Huang suggests that Taiwanese are lucky in that the nation’s infrastructure is sound and roads are in good shape, so that they can enjoy Rosada tomatoes that haven’t been crushed into ketchup.
In fact, many other small tomato varieties are grown in Taiwan, including ‘Milton,’ ‘Sun Jewel,’ ‘Annie,’ and ‘Shiny Ruby.’ The next time you bite into a thin-skinned, juicy tomato, please remember that it is not just a fruit, it is the product of four decades of perseverance in the pursuit of delicious flavor.

Huang Chun-chieh, director of the Tainan Research Farm of Known-You Seed Company, avers that the primary goal of a breeder should be delicious taste, only after which one should consider environmental adaptability and disease resistance.