Covid-19: Crisis into opportunity
“Young people returning to the countryside” is a frequent topic in the press. But for Amber Yang and her younger brother Yang Chia-hung, taking over as the third-generation managers of the family aquaculture business has been a genuine “labor of love.”
Amber studied in the Department of Cultural and Creative Industries Management at National Taipei University of Education, and made Dabaoge her graduation project. Besides doing a detailed SWOT Analysis (strengths, weaknesses, opportunities, threats), she set up a website. In the process the business received its first export order.
Meanwhile Yang Chia-hung, who had originally been studying foreign languages, transferred to the Department of Oceanography at National Sun Yat-sen University (NSYSU) for the benefit of the family business—without telling his relatives for a time.
In 2020, as a result of the Covid-19 pandemic, an order to export 500,000 metric tons of Yamato clams to Japan was withdrawn. At the same time, the Yangs’ products lost access to the Wellcome supermarket chain following the latter’s merger with Carrefour. The business was suddenly in jeopardy.
Amber, who was working at a public relations firm in Taipei, immediately quit her job and returned home. She and her brother Chia-hung, who had just graduated from NSYSU, worked step by step to improve packaging and marketing, build up brand image, acquire certifications, and develop new sales channels, until they eventually sold their backlog of products.
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Amber Yang and her younger brother Yang Chia-hung are exemplars of family cohesion.
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Clams are washed and graded, and allowed to purge themselves of sand and other impurities. At Dabaoge, ozone microbubbles are injected into the salt water to increase dissolved oxygen, which helps the clams to purge themselves more thoroughly.