Changing agriculture with technology
In the past, technology providers would write programs based on farmers’ needs and put all the functions into a single control box. As a result, these devices cost upward of NT$200,000–300,000, and the price became a major obstacle to farmers trying to get into smart farming.
Wu says that his idea to make the boxes smaller was in fact the result of the “empathy” that he had built up from his own past entrepreneurial experience. Three years ago, he invested NT$1 million to become a part-time mushroom farmer, using bagasse (sugarcane waste) as the growing medium. He wrote a program to automate his mushroom cultivation, but things didn’t work out. He realized that the reason he failed was “the arrogance of technology providers.” There are a lot of details and specialized techniques required in agriculture that cannot be dealt with by automation alone.
The transition from arrogance to humility entails genuine understanding of farmers’ needs. Lay Shin-jong, a researcher at the Taoyuan District Agricultural Research and Extension Station of the Ministry of Agriculture, collated knowledge and technical information on the cultivation of fast-growing vegetables and fruit trees, and wanted to use a cloud platform to share these with farmers. But for farmers who get only NT$20–30 per bunch or head of vegetables, there was no way to get a worthwhile return on equipment costing NT$300,000, so Lay could only provide service to large farms at the top of the economic pyramid or those whose crops (such as orchids) command high unit prices.
Bee Wu saw a business opportunity he could take advantage of, and after talking things over with programmer and software tools developer Eric Kuo and marketing expert Carol Yang, the three agreed to form Kiao Farming Company in September of 2022. Kiao, which means “smart” in Taiwanese, invested in the design and production of IoT-enabled control boxes in the hope of not only making a profit from smart agriculture but also of benefiting society.

TaiwanICDF has introduced Kiao’s control-box technology into Thailand.