From farm to pastry shop
Xu set up the pastry shop with a view to making use of surplus milk in winter, rather than having to sell it to corporates at low prices. She attended the local Tian Mama workshops held under the aegis of the Council of Agriculture for people committed to using local produce in the food industry. In those days, however, the area was sparsely populated, and the neighbors weren’t used to having egg pancakes and fresh milk for breakfast, so business was slow. It wasn’t until 2008, when the Chinese contaminated milk scandal drew public attention to the safety of dairy products, that business at Xu’s shop started to pick up. As its reputation spread, there were even customers placing orders from Hong Kong.
Ten years ago, with private land being expropriated for the development of Taoyuan Aerotropolis, Huang’s family farm closed for good, but the pastry shop remained. Now managed by the second generation, the shop has seen innovative changes in packaging and marketing strategies, as well as launching popular products such as fresh milk cheese sticks.
Apart from steamed buns and bread made with milk dough, customers love the shop’s pumpkin, brown sugar, and purple yam buns. The pastry-wrapped sweet potatoes—crisp and flaky outside, but velvety inside—are also bestsellers. The ingredients all come from local smallholders. The shop ingeniously transforms misshapen, unwanted produce such as purple yams and sweet potatoes into delicious confections. In rejecting additives and insisting on low sugar, the owners want to pamper their customers while giving them peace of mind.
Baocong Ranch Pastry Shop is not only a labor of love for Xu Baogui, but also a repository of the Huang family’s memories of half a century of dairy farming. Located on the fringes of a bustling city, the shop remains faithful to its origins by hand-crafting its products with pure fresh milk.

Now run by the younger generation, Baocong Ranch Pastry Shop is a shared enterprise for the whole family. Huang Jiaqun (second from right), Huang Baocong’s and Xu Baogui’s youngest son, plays a key managerial role.