Novelty for an old taste
A decade or so ago, fifth-generation sister and brother Lin Yixun and Lin Zonghan returned home to help with the business, bringing innovative ideas to the century-old bakery. For example, they developed muâ-ínn chiffon cake and muâ-ínn cheesecake while promoting Taiwanese-style afternoon tea to once again make traditional baked goods part of daily life.
Lin Yixun admits that promoting muâ-ínn cakes has been challenging. When they first started out, even Taichung natives couldn’t imagine that jute leaves, with their slightly bitter grassy flavor, could be used in sweet treats. Meanwhile, outside of Taichung most people had never even heard of this ingredient.
After more than 20 years of promotion, growing numbers of people know about muâ-ínn. Many Taichung residents have even learned about it from outsider friends and have been surprised to discover that it can be used to make delicious sun cakes and other baked goods. Interestingly, in Japan tender jute leaves (moroheiya in Japanese) are consumed as a wild vegetable, so Japanese are more accepting of muâ-ínn cakes and take them back home as gifts.
That the Lin family have been able to continuously develop new muâ-ínn products is due in large part to their sentimental attachment to this ingredient dating back to their earliest days. Chen Fumei says that muâ-ínn is the flavor of Taichung, and “it brings back memories for everyone who has eaten it since childhood.”

Located next to Wanhe Temple, Wish Lin bakery has long been part of residents’ religious activities and holiday celebrations. Gift boxes designed with temple colors reflect the shop’s emotional connection to and good wishes for the community.

Unlike most other Tian Mama establishments, Wish Lin bakery’s main product line is baked goods. Since the fifth generation joined the team there have been many changes, with the shop’s sign and interior décor all being redone with a modern, elegant touch. This gives people a novel impression of normally traditional Tian Mama businesses.

Chen Fumei (center) works with her daughter Lin Yixun (left) and son Lin Zonghan (right) in using tender jute leaves to lend their cakes a complex flavor balancing bitter and sweet, with a delicate, fragrant aftertaste. They have brought a new cachet to the century-old bakery, giving it a unique identity within the Tian Mama system.