Breaking the mold
Ciao Ciao’s 35-year-old owner, Cindy Wang, set up shop 11 years ago. While waiting for her US work visa, she started selling scones with various flavors—such as blueberry and chocolate—in Taipei’s Da’an District.
Initially doing it just for fun, Wang ended up diving wholeheartedly into the enterprise. She rented a workshop and opened a more spacious café on Hangzhou South Road. However, she was criticized on social media for her unconventional reinterpretations of scones.
With a self-confidence and open-mindedness typical of her generation, Wang acknowledges that British customers may challenge the authenticity of her scones: “But since I began, it’s never been my wish to stay in the mold. Taro scones are themselves ‘unauthentic.’ I started off in the US. American scones are also different from British ones.”
She tells us about a famous bakery in the US. It offered baking classes at a business school, and sold Taiwanese gua bao (pork wrapped in a steamed bun) at a local market, attracting many customers. “I went there with a group of Taiwanese people. We were shocked by what they were selling. What was that? The meat was shredded pork prepared in the Mexican style, and the pickles inside were also Mexican pickled cucumbers. Only the buns looked authentic. Nevertheless, locals were very receptive to this type of gua bao. This is a perfect example of adapting to local palates.”

One creative vendor fills classic scones with creamy tiramisu. (photo by Wang Zhaowen)