EV trend, personal connections
TEMICO was founded through a joint venture between TECO and Japan’s Mitsui & Co. Mitsui had offices in Mumbai (Bombay) as early as 1893 and has at least 26 investment projects in India, so it has an extensive network of relationships there.
“Mitsui has an excellent network of contacts in India and understands local laws and government requirements, which is what has enabled us to win bids for Indian government projects,” says Lim, adding: “The reason Mitsui sought out TECO was mainly because of TECO’s technological competitive advantage. TECO not only has mastered critical production processes for EV powertrains, its products are competitive in terms of both price and functionality.”
Lim notes: “It’s hard for outsiders to imagine the level of price sensitivity in India.” While meeting the Indian government’s regulatory and technical requirements, companies must nevertheless make relatively inexpensive products. Thus the biggest challenge for manufacturers is to figure out how to reduce costs in order to maximize gross profit. However, TECO has been in business for over 60 years, and every year it has continually improved its performance in terms of lowering production costs.
Lim suggests that the main reason many Taiwanese firms invest in India is to separate themselves from China in view of the geopolitical competition between China and the US. The reason TECO invested in India, however, was because it is optimistic about the Indian EV market.
Secondly, many foreign firms invest in India simply to produce goods they will export to other markets, whereas TECO is responding to the government’s “Make in India” initiative, which aims for localized manufacturing chains that can directly supply products to the domestic market.

Bengaluru-based TEMICO is duplicating TECO’s Taiwan experience by introducing intelligent production lines, enabling the company to successfully establish itself in the Indian market.