Land of Fish and Tea: The Ecotourism Mecca of Pinglin
Kobe Chen / photos Jimmy Lin / tr. by Jonathan Barnard
December 2014

The end of the fall and beginning of the winter is time for the winter tea harvest in the Pinglin District of New Taipei City, which is known far and wide for its Wenshan baozhong oolong tea. As one walks through the streets of Pinglin, the scent of tea wafts in the air. It’s delightful.
Since the Jiang Weishui Freeway—better known as the Taipei–Yilan Freeway—opened in 2006, the trip to Pinglin from Taipei City has only taken about half an hour. With its fresh mountain air and clear creek water, Pinglin has become a hot tourist attraction. Cyclists and hikers in particular come in droves during weekends and holidays.
Yet this Shangri-La located in Taipei’s backyard is also facing challenges of an aging population and the loss of industry. How can the people of Pinglin work together to reinvigorate their town?
In recent years low-carbon tourism has been a hot ticket for the little town of Pinglin. From Taipei, travelers can reach Pinglin in less than an hour via a metro ride and a bus transfer. Once they disembark, those familiar with the town mount bicycles. Newcomers, meanwhile, board a free electric shuttle bus to get a tour of the town’s tea plantations. Whether the journey means enjoying fish and ferns on creekside paths, visiting tea plantations, or strolling along old streets, everyone inevitably asks: “How is it that such a beautiful and clean place exists so close to Taipei?”

Tourism is booming in Pinglin, where a group of young people have opened Pumpkin No. 3 in a rented house. The homestay has injected some youthful energy into the community.
Before the Taipei–Yilan Freeway was opened, your only choice for road travel between Taipei and Yilan, apart from the circuitous route along the coast, was the Taipei–Yilan Highway, a mountain route famous for a particularly steep section full of switchbacks, known as the “Nine Bends and 18 Turns.” Pinglin was located near the midpoint of the journey, so it served as a rest stop where travelers could stretch their legs. It always had a steady stream of people coming through. Moreover, the famous Wenshan baozhong tea that grew here made for a perfect gift.
In 2006, after the Xueshan Tunnel was finished, the Taipei–Yilan Freeway was formally opened, and the journey from Taipei to Yilan now took only 40 minutes. Pinglin got skipped over and forgotten, and the town fell on hard times. One store after another closed. Tea farmers faced declining sales.
“A lot of people couldn’t take it anymore and quit,” says tea farmer Hua Yunxiong. Growing tea is hard work. Very few young people wanted to take over the family farm to begin with, and after business plummeted, a lot of people in the prime of life were leaving too. “It was a miserable time.”
Hua, 54, says that only old people are left farming tea in Pinglin today. Since he is one of the youngest among them, he was elected as chief of Dalin Village to serve local residents not long after the Xueshan Tunnel was completed. Witnessing the decline in the area’s fortunes, he has pushed for residents and the local government to work together to find suitable strategies to spark revival.

A tea farmer donated land for public restrooms, which employ solar panels and make good use of natural light and ventilation. The facility captures the essence of Pinglin’s efforts to reduce its carbon footprint.
Pinglin is limited in what it can do in terms of economic development for a reason closely connected to the lives of the millions of people living in Greater Taipei.
After the Feicui Dam was completed in 1987, Pinglin was included within the special water resources zone aimed at protecting the reservoir’s water quality. It was the only such zone in all of Taiwan. Unlike an ordinary water resource protection area, any development, construction, or disruptions of the soil in the zone must be approved by the Taipei Water Management Office of the Water Resources Agency under the Ministry of Economic Affairs. From the standpoint of water resources protection, ideally the land within the zone should remain undisturbed. Consequently, only applications to renovate, not expand, Pinglin’s homes have been granted. Old rice paddies and tea plantations may be cultivated, but no new fields can be cleared.
With the outflow of people and industry, limits were also placed on the amount of public infrastructure that could be built. The restrictions put the people of Pinglin in a bind, but they couldn’t simply sit around and do nothing. Taking stock of the situation, they held discussions among scholars, local government officials and citizen groups, and elected to turn the very water resources that had been an obstacle to development into a driver of growth.
“Have a pot of tea, and drink some Feicui water,” says professor Chang Shenglin of National Taiwan University’s Graduate Institute of Building and Planning. The residents of the water resources zone naturally enjoy excellent water quality and can make use of outstanding water resources to grow organic produce and higher-value teas. Currently, among Pinglin’s nine tea production and marketing groups, two have shifted over to organic methods and created the “Taiwan Blue Magpie” brand. They are gradually expanding their sales channels.
It’s not easy to go organic. The plan will take at least three years to bear fruit. Consequently, the community reached a consensus that even if they couldn’t attain full-fledged organic certification, they would at least do their best to reduce the use of non-organic pesticides, herbicides and fertilizers. Currently they are channeling water runoff through bio-retention cells made from a mixture of gravel, coarse sand and soil, and planted over with small shrubs. It’s a natural way of reducing the content of phosphorus and nitrogen by 70%. Farmers implementing the program receive environmentally friendly certification that can help them market their tea.

Offering gorgeous scenery, Pinglin is a Shangri-La just 30 minutes’ drive from Taipei.
But high-quality tea and produce are insufficient in themselves to revive Pinglin’s fortunes. Tourism is another important part of the puzzle. Located in the mountains, with little available land to develop, what has Pinglin done to attract tourists?
“Our biggest assets are these two creeks,” says Hua of Beishi Creek and its tributary Jingualiao, which cut through Pinglin. Residents had long caught fish and shrimp in the creeks. As early as 1999 the Pinglin Township Office began to push the idea of setting aside the creeks as protected areas for fish. After the Xueshan Tunnel was built, the community came together to protect the creeks’ wildlife, and local residents, who used to love to fish in them, became members of creek protection teams, riding their bicycles along the banks. Familiar with the environment and the attitudes of fishermen, they were very effective.
The community also organized clean-up squads. Now there is almost no litter to be found along ten-some kilometers of creek banks in Pinglin.
The town established fish viewing paths at a short distance from the water, giving visitors a chance to behold the multitudes of fish. According to research conducted by the Taipei Zoo, there are more than 50 fish in every cubic meter of creek water here. The efforts to protect the fish have been nothing short of a smashing success.
The wildlife protection efforts expanded beyond the creeks to all of Pinglin. On late spring and early summer evenings, the tea plantations and hiking trails are full of fireflies. And the success of the fish protection efforts has naturally brought water birds. The flora too has rebounded with lush diversity. A veritable feast for the eyes is now provided to eco-travelers.
Creating a low-carbon communityIn creating ecotourism the cooperation of locals is paramount. Altogether there have been three keys to Pinglin’s success in this regard.
First of all, there is the principle of minimizing development in the water resources zone so that the area has the outstanding natural conditions necessary for ecotourism. With the imposed legal restrictions, locals had no real choice on this score: their cooperation was mandatory. Secondly, since tea farming households in Pinglin account for 80% of the population and the quality of tea is closely tied to environmental factors, protecting the environment was tantamount to protecting their livelihood. Finally, with the crisis posed by falling agricultural production, villagers had a strong sense of solidarity and were willing to work hard for collective goals.
In order to further improve the cleanliness and serenity of the area, the community worked with the district office to foster a low-carbon community, bringing energy saving technology to the community. It has the nation’s first carbon-neutral temple. With solar electricity generation and highly efficient lighting, the temple, which serves as both a home for the deities and a community activity center, is shrinking carbon footprints and saving energy. A tea farmer donated land for installing environmentally friendly toilets. They feature a design that uses natural light and ventilation, as well as solar-generated LED lighting.
Along the banks of the creeks are 22 kilometers of bicycle trails. A traveler need only breathe in the pristine Pinglin air to sense the cares of city living melting away as mind and body are cleansed.
“Planting tea is low-carbon to begin with.” The old tea farmers are proud to belong to a low-carbon community. Eco-friendly behavior has permeated the life of the community. The public restrooms have LED lights, and restaurants are gradually phasing out the use of disposable plates and cutlery. Carbon emissions are on a steady downward trend. The town has regained its old vigor and then some.
Not a way station, a destinationIn 2007, the year after the Xueshan Tunnel was opened to traffic, a total of 33,000 tourists visited Pinglin. After promoting low-carbon ecotourism and restricting fishing in the creeks, the number of tourists grew to 230,000 last year, a seven-fold increase. From a rest stop on a journey, Pinglin has become a destination.
Although the town rebounded from the opening of the Xueshan Tunnel to find a new tourism niche, Pinglin is still facing challenges. “In 15 years, Wenshan baozhong tea may well disappear,” says Hua Yunxiong with an air of resignation. The town is still suffering from a serious exodus of young people. In his village of Dalin, half the people are elderly. There are quite a few folks in their eighties still planting tea. “When the older generation passes away, if their children and grandchildren don’t return, then the houses will just stand empty.” Hua points to a house nearby with its front door open. It’s one of a growing number of vacant houses here. Collectively, they bear witness to a decline in the numbers of farmers planting baozhong tea.
The community is working with universities and researchers in the hope that the skills involved in the growing and processing of tea can be passed down. At the same time they hope that the tourism wave will bring young people back to Pinglin.
Walk around Pinglin and experience for yourself its fragrant tea, fresh air and pristine water. Exchange some pleasantries with the old people along the roadside. Body, mind and soul will all benefit.