Independent, fun, good music
It is not hard to sense the artistic temperament in Yeh, who besides being a music lover is also in a band. Her business philosophy is to be independent, have fun, and offer good music. For Yeh, fun is even more important than good music, and the foundation for everything—be it releasing albums, acting as an agent, or holding musical performances—is that it must be fun.
No wonder that the business focus at White Wabbit has in fact continually changed. Yeh originally thought that as an indie music brand her company ought to release albums by Taiwanese bands. That’s why in 2008 she signed contracts with four acts and devoted herself to managing them. Of them, the singer Enno Cheng had the greatest success, and in that period White Wabbit released Cheng’s debut album, Neptune.
However, success forced Yeh to choose whether to change professions. To focus completely on managing Enno Cheng would mean she would have to give up things she liked, such as organizing concerts and staging music events. After thinking things over, Yeh decided to stick with the kind of music business she most loved, and the company stopped representing music acts. Today, the goal of White Wabbit’s record release work is to help novice bands issue albums that truly reflect their potential.
When we ask Yeh her criteria for deciding which music to release, she laughs and says it’s all about gut feeling. She explains that White Wabbit has a lot of flexibility because it concentrates on indie musicians. She can simply run the record store without committing herself to anything else, so a band has to really strike her fancy for her to go out of her way to organize an event or release an album on their behalf.
White Wabbit Records brings together all kinds of independent music, serving as an urban oasis that satisfies people’s thirst for music.